OS PRINCíPIOS BáSICOS DE PUBLICIDADE ONLINE

In between the advertiser and the publisher is the ad exchange.  You can think of the ad exchange like a market with vendors and buyers.A user visits a publisher's site. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will be evaluating the value of the impression.Ad Exchanges offer many benefits